Why do women equate self-denial with being good? Journalist Elise Loehnen explains that these impulses - often lauded as unselfish, distinctly feminine instincts - are actually ingrained in us by a culture that reaps the benefits, via an extraordinarily effective collection of mores known as the Seven Deadly Sins. Loehnen reveals how we've been programmed to obey the rules represented by these sins and how doing so qualifies us as "good." This probing analysis of contemporary culture and thoroughly researched history explains how women have internalized the patriarchy, and how they unwittingly reinforce it.
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