On Instagram, the private work of mothering has been turned into a public performance that's generating billions of dollars, and the message is simple: that we're all just a couple of clicks away from a better, more beautiful experience of motherhood. Drawing on personal experience, interviews with prominent momfluencers, literature, pop culture, and discussions with experts to construct a wide-ranging exploration of maternal glorification and self-erasure. Sara Petersen argues that mommy influencer culture has fundamentally changed modern motherhood by transforming it into a vehicle for consumption.
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