A cutting-edge journalistic exposee of self-care consumerism, using the extreme case South Korea to both celebrate the astounding growth of K-Beauty and South Korean pop culture as a global export and examine the dark implications for women in a looks-obsessed patriarchy. With rich historical context and deep reporting, this is a critical but not condemnatory look at an industry that raises complicated questions about gender disparity, consumerism, the beauty imperative of an appearance-obsessed society, and the undeniable political, economic, and social capital of good looks worldwide.
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