Based on in-person interviews, Atlantic staff writer Olga Khazan explores why it is that we crave conformity, how that affects people who are different, and what they can do about it. First, the book dives into the history of social norms. Next, Khazan explores the causes behind - and the consequences of - social rejection. Finally, the book follows the trajectories of unique individuals who either decided to be among others just like them; to stay weird; or to dwell somewhere in between. This book reveals how successful individuals learned to embrace their weirdness, using it to their advantage. Print run 40,000.
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